About Me | itsmesruthi

Where
Fine Art meets
Apparel Design
and shapes
User Experiences.

A journal of my journey - sketching ideas, designing experiences, and weaving stories through art, fabric and function.

Not everything that inspires me starts with a design brief.

Sometimes it’s a tiny character, a wildflower, a quiet trail, or a place that makes me stop and look a little closer.

These are the little things I keep coming back to making, noticing, wandering, and wondering.

@Dentsu Global Services
Dec 2022 - Present

Guided a healthcare service redesign by mentoring a UX designer while collaborating with the Lead UX Designer, delivering research driven inputs that shaped a user centric experience aligned with brand’s healthcare services.
Led optimization of website navigation and booking flows for a global luxury hospitality brand, elevating usability and delivering a seamless AI-driven customer experience.
Designed and enhanced an enterprise SaaS B2B platform for distributors, enabling management of transactions, orders, and shipments.
Redesigned eCommerce shopping bag experience to improve conversion flow and reduce purchase friction.
Led onboarding research and designed intuitive solutions to streamline store setup for distributor, integrating gamified experiences to motivate the users with rewards and progression.
Designed a fitness lifestyle website and mobile from research to launch within a fast paced 2 weeks timeline.
Contributed to UX ideation for RFP client pitch initiatives.

@Tarento Technologies
Jan 2022 - July 2022

Redesigned a national-level e-learning platform from research to Teacher Dashboard design, identifying usability gaps and persona challenges to improve learning efficiency and communication.
Aligned closely with VP, to ensure alignment between UX decisions and business strategy.

@Digit Insurance
Sep 2018 - Aug 2021

Led the creation of a comprehensive brand design guidelines, presenting to clients and mentoring junior designers to ensure consistency across products.
Simplified insurance jargon by designing an in-house dictionary portal by collaborating with dev team.
Collaborated with the Design Manager to lead enhancements in mobile insurance product experiences, resulting in improved user engagement and sales growth.

@National Institute of Design

Jun 2013 - Dec 2016

Specialisation - Apparel Design
Academic Project - Research on “Kid’s Wear Safety” sponsored by Aditya Birla Fashion and Retail Ltd.

@College of Fine Arts, Trivandrum

Jun 2009 - Mar 2013