Hey!!
I’m a curious designer who designs like an artist and solves like a designer.
Rooted in art and driven by curiosity, I craft experiences that are simple, human, and meaningful. I started with sketchbooks and nature-inspired thinking observing how people feel, move, and connect.
Today, I translate that into intuitive digital experiences shaped by research, clarity, and purpose. I believe design isn’t just how it looks. It’s how it works, how it feels, and why it matters.
What keeps me inspired
Chasing green
escapes
Illustrating for the
planet
Capturing meaningful moments
Crafting tiny
characters
Work History
Senior UX Designer
@Dentsu Global Services
Dec 2022 - Present
-
Guided a healthcare service redesign by mentoring a UX designer while collaborating with the Lead UX Designer, delivering research driven inputs that shaped a user centric experience aligned with brand’s healthcare services.
-
Led optimization of website navigation and booking flows for a global luxury hospitality brand, elevating usability and delivering a seamless AI-driven customer experience.
-
Designed and enhanced an enterprise SaaS B2B platform for distributors, enabling management of transactions, orders, and shipments.
-
Redesigned eCommerce shopping bag experience to improve conversion flow and reduce purchase friction.
-
Led onboarding research and designed intuitive solutions to streamline store setup for distributor, integrating gamified experiences to motivate the users with rewards and progression.
-
Designed a fitness lifestyle website and mobile from research to launch within a fast paced 2 weeks timeline.
-
Contributed to UX ideation for RFP client pitch initiatives.
Design Engineer
@Tarento Technologies
Jan 2022 - July 2022
-
Redesigned a national-level e-learning platform from research to Teacher Dashboard design, identifying usability gaps and persona challenges to improve learning efficiency and communication.
-
Aligned closely with VP, to ensure alignment between UX decisions and business strategy.
Designer
@Digit Insurance
Sep 2018 - Aug 2021
-
Led the creation of a comprehensive brand design guidelines, presenting to clients and mentoring junior designers to ensure consistency across products.
-
Simplified insurance jargon by designing an in-house dictionary portal by collaborating with dev team.
-
Collaborated with the Design Manager to lead enhancements in mobile insurance product experiences, resulting in improved user engagement and sales growth.
Education
Master of Design (M.Des)
@National Institute of Design
Jun 2013 - Dec 2016
-
Specialisation - Apparel Design
-
Academic Project - Research on “Kid’s Wear Safety” sponsored by Aditya Birla Fashion and Retail Ltd.
Bachelor of Fine Arts (BFA)
@College of Fine Arts, Trivandrum
Jun 2009 - Mar 2013
-
Specialisation - Applied Art
-
Academic Project - Kids paper toy